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Risk perception is the subjective judgment that people make about the characteristics and severity of a risk and it is one of the core concepts in theories of health behaviour. It has been demonstrated that a clearer perception of the risk by the population leads to a higher effectiveness of the protective measures established by health institutions. The TELL ME project believes that a key point for an adequate, transparent and targeted communication, is the narrative dimension, since through narratives people experience and comprehend life, cope with their fears and deal with complex challenges.
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