The following customers are expected as the main target groups of the TELL ME service:

1. Public or private organisations wanting to run a new Living Lab:

1.1. Public Administrations

•	planning or designing new public services
•	wanting to learn more about the demands of their citizens
•	looking for the reasons for low acceptance of existing public services
•	aiming to select among competing IT solutions for e-Government, e-Democracy and e-Services
•	assessing the impact of prior/ongoing activities in this domains to internal and/or external stakeholders

1.2. Industry

•	wanting to improve existing products and services via user and customer feed-back
•	wanting to assure usability and user acceptance of new products and services
•	wanting to actively involve all relevant stakeholders in the development and innovation process

2. Entities already involved in the management of a Living Lab

This includes those entities currently making use of alternative technologies and methodologies, and that can be attracted by the possible integration between the two aspects in a single, easy-to-use facility:

2.1. Living Labs / E-Government Labs

•	wanting to run a new Living Lab from scratch
•	wanting to base Living Labs trials on a sound and standardised methodology
•	wanting to use a well proven toolset to increase quality and effectiveness of operations
•	wanting to exploit in full the digital collaboration potential to get more value out of existing Living Labs
•	aiming to enrich the technical evaluation of ICT products and services by user-focused approaches

According to the varying starting position of the potential customers the TELL ME consortium offers the following services:

In case a new Living Lab has to be run from scratch, without the support of an already existing ICT platform:

•	local installation and customisation of the DEMOS infrastructure (with the related training and maintenance services),
•	customised access to the remote infrastructure hosted by the TELL ME consortium (with the related training services), AND
•	customised configuration of the Living Lab, including:

1.	establishment of the most suitable (unifying) methodology for interactive and co-creative product/service development;
2.	selection of stakeholders to “populate” the different trials according to their thematic and/or stage orientation;
3.	running of moderated online discourses with the Living Lab stakeholders, with provision of statistical reports and performance measurement parameters;
4.	collection and validation of results (according to the predefined methodology).

Our goal is to promote a continuous increase of customer knowledge and autonomy in the use of TELL-ME services; that is why the provision of each specific service is coupled with a parallel training activity.

In case a Living Lab already exists, presumably with the support of a competing ICT platform:

•	customised re-configuration of the ongoing Living Lab, including:
•	audit and revision of the previously adopted methods and tools, with a view to improving their efficacy and “coverage” with respect to the Living Lab/single trials population and the overall interactive and co-creative process of product/service development;
•	cost-benefit analysis of the alternative DEMOS platform for the management of moderated online discourses with the Living Lab stakeholders;
•	“gap analysis” of the current validation results, under a business oriented and a generic innovation perspective.

The key area of common interest is focussed on e-Government, e-Democracy and e-Services applications and tools but in the long run TELL ME tries to create a Trans-European service that will be made available to all the Living Labs that are part of the European Network of Living Labs while including the following added values:

•	increasing connection between national Living Labs within and outside the thematic areas of e-Government, e-Democracy and e-Services;
•	improved standardisation and interoperability of existing Living Labs;
•	a clear pathway for the creation of new Living Labs with a clear focus on quality and effectiveness of the community building and validation process;
•	development of trans-European product and service ideas, concepts, prototypes and goods ready for the market;
•	further weakening of the present barriers to cross-border activities in the field.